ANALISIS PENGARUH PENGETAHUAN PRODUK, MANFAAT, KEMUDAHAN, DAN RISIKO TERHADAP PENGGUNAAN E-PAYMENT DI INDONESIA

Authors

  • Bani Saad STIE Indonesia Banking School

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa faktor yang berpengaruh terhadap penggunaan e-payment di Indonesia. Objek penelitian ini adalah para pengguna E-Payment, seperti: GoPay, Dana, Tokopedia, Shopee, Bukalapak dan OVO yang berlokasi di Indonesia. Data yang digunakan dalam penelitian ini adalah data primer dan pengumpulan data digunakan menggunakan kuesioner melalui Google Form, dengan metode convenience sampling.

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Published

2021-06-27

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