Vol. 18 No. 2 (2022): Oikonomia: Jurnal Manajemen

This edition is the first edition to invite writers from abroad. The National University School of Economics and Business has long cooperated with Guang Xi University and it is hoped that it can be expanded by inviting researchers and writers from Guang Xi University as well as from abroad.

Published: 2022-07-29

Research Article

Determinan Minat Beli Konsumen Produk Usaha Mikro Kecil dan Menengah (UMKM) di JakPreneur

Mahmud Mahmud, Sarpan Sarpan, Endri Sentosa, Ilham Kudratul Alam

99-108
- PDF (BAHASA)
Cinta itu Membutakan: Moderasi Mediasi Pengaruh Sosial dan Brand Ambassador pada Brand Love dan Niat Membeli

Anisah Julia, Kholif Matunni’mah, Nabila Syalsa Yulianti, Resti Hardini

109-126
- PDF (BAHASA)
Performance Improvement Through Motivation: Commitment Parallel Mediation Model

Limiao Limiao, Rahayu Lestari

127-142
- PDF (ENGLISH)
Beli atau Tidak? Keputusan Konsumen Anomali Café Berdasarkan Pertimbangan Harga dan Brand Image

In May Sari, Abdul Gofur

143-156
- PDF (BAHASA)
Citra Merek dan Iklan terhadap Keputusan Pembelian dengan Celebrity Endorser Memoderasi Iklan

Diffa Okta Astridianty, Suharyanto Suharyanto

157-174
- PDF (BAHASA)
Peningkatan Kinerja Karyawan Melalui Job Analysis

Hanuna Shafariah

175-188
- PDF (BAHASA)