10.47313 THE EFFECT OF RECEIVING @INEZKRISTANTI INSTAGRAM ACCOUNT INFORMATION ON FOLLOWERS’ SEX UNDERSTANDING

THE EFFECT OF RECEIVING @INEZKRISTANTI INSTAGRAM ACCOUNT INFORMATION ON FOLLOWERS’ SEX UNDERSTANDING

Abstract

Sexual education in Indonesia experienced a development as the percentage
of teenagers who received sexual education increased. In this digital era,
information is received mouth-to-mouth with the help of social media, such as
Instagram. The Instagram account @inezkristanti is one of many Instagram users
who uses Instagram to spread sexual education. This research aims to determine
the effect of receiving information from the Instagram account @inezkristanti on
its followers’ sexual knowledge or sexual education and how the effect is. The
research focuses its content on reels uploaded consistently by Inez Kristanti.
This study uses Integration Information Theory by Martin Fishbein, using
a quantitative approach with a survey method explanative. The data used in
this research is obtained from an online questionnaire. The results showed
that Instagram content affected the followers’ sexual education. Furthermore,
based on the results, the Instagram content Inez Kristanti posted supported the
followers’ translation, interpretation, and extrapolation in building a sexual
education understanding by 22.9%.