10.47313 Research Tittle : Understanding the Communication Mechanism of Negotiating Fujoshi Identity in family, work colleagues, groups and social media

Research Tittle : Understanding the Communication Mechanism of Negotiating Fujoshi Identity in family, work colleagues, groups and social media

Abstract

This study aims to understand the communication mechanism of negotiating
Fujoshi identity in family, work colleagues, groups and social media. The concept
of negotiation is definition of transactional interaction process which individuals
in an intercultural situation tries to assert, define, modify, challenges and support
their self-image. Fujoshi’s identity is labeling women who love boys love or
homosexual stories, and some opinion called it rotten girl. The labeling stereotype
of Fujoshi’s identity is known negatively because it likes homosexual stories that
are considered strange, so there is a rejection of Fujoshi individuals by giving
judgments if fujoshi individuals have mental illness, are considered disgusting and
their sexualorientation is doubtful. Ideal identity should be respected but there are
some identities that mustbe negotiated because their values are not in accordance
with dominant thinking. This identity influences how individuals interact with the
people around them and social media where these individuals try to assert, define,
modify, challenges and support their self-image.
Fujoshi identity born form Japan popular culture around 1970 and addressed
for weomen manga readers in Japan. But current development fujoshi identity
spread around the world and not only addressed for women manga readers but also
for women who love boys love story included anime, manga, movie, fanfiction,
doujinshi, and drama. Fujoshi identity get rejected from peoples who has thought
each human must like their opposite sex. But fujoshi identity assert sex is seen as
binary biological given you areborn female or male and then gender is the culture
component which is socialised into personon that basis (Gauntlett,2008:148).
Based on the experience of individual fujoshi in finding obstacles to
displaying identity, it is interesting to study by looking at the communication
process of negotiating fujoshi identity within the family, work colleagues, groups
and social media. The experience of showing fujoshi identity in interacting - 53 -
becomes an understanding to understand the process of identity negotiation as a
form of affirming, defining, modifying, challenges and support their self-image
to gain recognition. The purpose of this study is to describe the communication
mechanism of fujoshi identity negotiation in the outside environment, work
colleagues, groups and social media.
This research uses constructivist paradigm and phenomenology method
with descriptive research type. The theory used in this research is the identity
negotiation theory to analyze the findings.
The results of this study are the essence of informants’ experience in fujoshi
identity negotiation communication, namely displaying different identities
in family, friends, groups and social media as a form of affirmation, definition
and modification of identity to gain support and recognition of identity as
Fujoshi. The informant’s behavior is the way the informant covers his Fujoshi
identity and displays social identity in the family environment and coworkers
to get recognition of the identity they use. Whereas on social media, informants
get support from other fujoshi individuals so that informants find freedom in
expressing behaviors that support their identity as fujoshi. It was found several
factors that made informants communicate identity negotiation, namely anxiety
will get denial of identity, maintain self-esteem as social beings and avoid conflict
with other individuals
The conclusion of this study are individual fujoshi created some identity
to assert, define, modify, challenges and support their self-image. The identities
formed in the identity negotiations carried out by the individual fujoshi are
identity as a fan of Japanese popular culture in the family and work environment,
identity as a heterosexual woman in the work environment, identity as fujoshi in
the work environment and social media.