10.47313 The Effect of Receiving Instagram Account Information @ inezkristanti on The Understanding of Sex of Its Followers

The Effect of Receiving Instagram Account Information @ inezkristanti on The Understanding of Sex of Its Followers

Abstract

Obtaining information is increasingly facilitated by the internet, so humans
do not have to communicate face-to-face to obtain information. Many social
media sites have been introduced and are famous around the world. It can be
concluded that the internet has become one of the human needs in their daily lives.
Following the data from a survey related to “Indonesian Internet User Penetration”
conducted by the Indonesian Internet Service Providers Association (APJII) for
2019-2020, internet user penetration in Indonesia in 2019 amounted to 73.7%, in
contrast to 2018, which amounted to 64.8% (Irso, 2020). This percentage of data
proves that more than most Indonesians are proven to use the internet. Instagram
is a social network that its users widely use to express themselves through images
and videos. As time passes and the development of Instagram, many users use
social media to spread information and education by uploading content. One
Instagram user who uses her account to spread sexual education content is Inez
Kristanti. A 28-year-old woman born in Jakarta on the stairs; on October 20,
1992, is a clinical psychologist, sexual educationist, and Instagram user who
makes the platform a place to pour his understanding into the form of content.
Inez Kristanti’s background as a sexual educationist and clinical psychologist
made her very open about something related to these two things. Following the
statement (Littlejohn & Foss, 2016: 76) regarding the communicator’s credibility,
who can give more value to the information conveyed so that the communicant
can more readily accept the information provided by the communicator? Strong
credibility minimizes the possibility of communicants questioning the veracity
of the information consumed. Sexual education, or what is widely known as sex
education, is an understanding that must be possessed by every individual, both
adults and children. The responsibility that parents must fulfil is not only based on - 56 -
material needs, but all aspects of the baby’s life, including meeting the needs of
children for sexual education. Sexual education has meaning as a way of teaching
related to the introduction of sexual organs, sexual impulses, and functions of the
reproductive apparatus, which are expected to minimize the abuse of sexual organ
function (Lestari, 2019: 60).
The research “The Effect of Instagram Account Information Acceptance @
inezkristanti on Sexual Understanding of the Culprit” is a quantitative study that
uses a non-probability sampling technique on 400 followers of @inezkristanti on
Instagram as respondents in the study. This study aims to determine whether there
is an influence between the receipt of information or content from the Instagram
account @inezkristanti and the sexual understanding of its followers and find out
how much influence the content of the Instagram account content @inezkristanti
on the sexual knowledge of its followers. The efforts made by the researchers to
answer the purpose of this study were to use measuring instruments that refer to the
signs of individuals understanding information according to Benjamin S. Bloom
(Widya, 2021:21), i.e. translating, interpreting, and extrapolating. Benjamin S.
Bloom explains the understanding cited in (Sudijono, 2017: 50). Understanding
is the ability possessed by an individual to understand a message or information
after the message is known and remembered. The statement indicates that the
individual can be expressed understanding if he can explain what is learned in the
way he has. This research uses the Theory of Information Integration by Martin
Fishbein (Littlejohn & Foss, 2016: 75), which explains how information can
influence an individual’s attitudes and tendencies in taking action. Following the
explanation above, it is enough to explain that information and communicators
have a mutually sustainable role. The theory has two indicators capable of
influencing an individual in receiving information, which researchers then use
to measure the receipt of information by Inez Kristanti’s followers on Instagram.
The two measuring instruments were then developed into the form of statements
that were then distributed to 30 followers of @inezkristanti on Instagram to
test the validity, as well as the reliability of the statements that had been made.
Researchers used SPSS version 26 as a tool in testing and calculating data.
The results of statistical analysis that researchers have obtained prove that
there is a significant influence on the receipt of information from Instagram
accounts @inezkristanti in a positive direction on the understanding of sex
followers. Data obtained by researchers shows that Inez Kristanti’s followers on
Instagram are dominated by women, with a total of 308 respondents out of a
total of 400 respondents. In comparison, men have as many as 92 respondents
from 400 respondents. Inez Kristanti has a following with an age range of 20- - 57 -
24 years, as many as 94 respondents, dominated by 25-29 years old with a total
of 2019 respondents, 30-34 years with a total of 62 respondents, and followers
over 35 years old as many as 25 respondents out of a total of 400 respondents.
Researchers also categorized the work or busyness of each respondent into four
parts: employees, with 118 respondents. Students, as many as 53 respondents, and
homemakers, who had the highest results, 174 respondents. And entrepreneurs,
with a total of 55 respondents of 400 respondents. There are also results from
testing the correlation coefficient worth .478, which can be interpreted to
mean that there is a sufficiently meaningful relationship between the receipt
of information and the understanding of the sex of the follower. Judging from
the calculation of the coefficient of determination, the influence that Instagram
content acceptance has is as much as 22.9% on the sexual understanding of its
followers. To Inez Kristanti as the content owner, researchers strongly recommend
maintaining consistency in uploading content and increasing content intended for
male audiences. Researchers also suggested that Inez Kristanti develop content
ideas in spreading sexual education information because competition in creating
content is fierce. For the public, researchers suggest that the public be able to
sort out the information received and always pay attention to the credibility of the
source. Researchers also suggest to subsequent researchers to use the New Media
Theory developed by Pierre Levy to examine the advantages of Instagram as a
social media used by Inez Kristanti to spread sexual education content.