10.47313 News Content Analysis on The Case of “Rachel Vennya Escaped from Quarantine” on Detik.com

News Content Analysis on The Case of “Rachel Vennya Escaped from Quarantine” on Detik.com

Abstract

Since the COVID-19 pandemic hit Indonesia, the public’s need for new
information has been increasing daily. The important role of the media is to be at
the forefront in conveying information about the Covid-19 virus to enlighten the
public to comply with the health protocols provided by the Government. However,
during the ongoing pandemic, there was a case of violation of health protocols
by escaping from quarantine involving a public figure, Rachel Vennya. One of
the online media that participated in reporting related to the case was Detik.com.
Therefore, a research question arises for researchers, namely how to analyze
the content and editorial policies of Detik.com in reporting the case of Rachel
Vennya escaping from quarantine. This study uses one of the concepts of agenda-
setting theory, namely, the concept of media agenda. Meanwhile, the method
used is the content analysis method of Klaus Krippendorff, with a descriptive
quantitative approach starting with the stages of determining variables,
operationalizing variables, and conceptualizing. So, the purpose of this study is
to find out the content analysis and editorial policy of Detik.com in raising an
issue in the news related to reporting on the case of Rachel Vennya escaping from
quarantine.
The results of this study based on the three dimensions of the concept of
the media agenda revealed that Detik.com raised the news of the case of Rachel
Vennya running away from quarantine because it was considered a big and
important issue to be conveyed to the public because it involved community
conditions during the COVID-19 pandemic and also Detik. .com positions itself
as an online media that gives factual information supported by sources involved
in reporting the case of Rachel Vennya escaping from quarantine.
Researchers raise this issue to a content analysis because this is a big
issue that has never happened before in society during the covid-19 pandemic - 67 -
era. It also involves a public social media figure with a million followers on
Instagram. Through the agenda media concept can show the highlight from the
news that are related to the editorial policy of media, with this concept can show
the process of editorial policy to the issue or phenomenon that happen in society
and some factors that the editor in the news article highlights. Media agenda
setting refers to an issue that informs by media because what media tell can be the
determiner of the truth of the information.
In the media agenda, three dimensions are visibility, audience salience and
valence. The first dimension is visibility which refers to the amount of highlights
of the news. There are two sub-dimension themes in this visibility: the news and
rubrics. The second dimension is audience salience, which refers to a relation
between the news content and the people’s needs. The sub-dimension in audience
salience is news value. The last dimension is valence, which refers to how the
media tell the issues, is it fun or not; there are two sub-dimensions in valence
news tone and source person.
In this research, the researcher uses content analysis to know what is inside
the text. Content analysis is a replicable method with valid data considered by
context. Content analysis is a technique that makes the inference by systematically
and objectively identifying a characteristic of text. This research uses a quantitative
approach and content analysis as a research technique that refers to an image of
content characteristics and takes a conclusion from content. The kind of content
analysis used in this research is pragmatic, and it classifies the sign according to
a cause and effect. The researcher uses content analysis pragmatically with some
purpose to classify things that detik.com try to highlight to raise an issue to news
worthy to the public.
One important step in content analysis is to determine the unit of analysis,
because it can show the aspect of the text until one can find the result through
content analysis. The unit that uses in this research is thematic unit, this unit is to
see the entire content of the text, and this unit can be identified with the relation to
the structure of the content of text, explanation, and interpretation.
Some purpose using content analysis including to describe text content,
comparing the content of a media to another, to examine the hypothesis, and
being the basis of media effect research.
There are some steps in content analysis that use in this research, first is
to formulate the purpose of analysis, the second step is conceptualization and
operationalization, make a coding sheet, determining population and sample,
brief the coder, validity and reliability check, coding process, count the final
result of reliability, and the last is input the data analysis. - 68 -
The research and analysis of the data can show how detik.com raise an
issue into a news, according to this research, the conclusion is that detik.com
make a news article from a problem that is happening in social in an actual and
factual way because it is compatible with the reality that happen in the field. That
means detik.com does a great job in doing its role as a media. Detik.com wants to
tell the public about the truth without any intention and intervention from other
people or institutions. Because of that, detik.com is a trusty media that can be
the determiner of truth from the information and detik.com be the social control
around the public.