10.47313 INVESTMENT CULTURE THROUGH DIGITAL PLATFORMS AS AN ALTERNATIVE TO THE SANDWICH GENERATION IN INDONESIA

INVESTMENT CULTURE THROUGH DIGITAL PLATFORMS AS AN ALTERNATIVE TO THE SANDWICH GENERATION IN INDONESIA

Abstract

This study explores investment culture through digital platforms in Indonesia using an
economic sociology perspective. In the current development of digital technology,
investment culture is widely known in society and various types of digital platforms open
services for people who want to invest. There are various reasons why people change
their saving culture to an investment culture, one of which is an alternative way to prevent
and break the sandwich generation. Based on the background of this problem, this
research tries to dig up further information using qualitative research methods and digital
research. This research shows that investors make investments partly because of the
demand to fulfil current and future living needs, the threat and pressure of being a
sandwich generation that carries three generations at once, and the desire for a more
decent life with stable economic conditions. There are several ways that people can
change their culture of saving into a culture of investing, including learning about
investment, getting to know the types and levels of investment risk, increasing digital
literacy, and starting to invest according to their investment portfolio