10.47313 MASTERS OF THE NARRATIVE: CULTURE AND POWER IN GLOBAL MEDIA'S TAKE ON PALESTINE-ISRAEL

MASTERS OF THE NARRATIVE: CULTURE AND POWER IN GLOBAL MEDIA'S TAKE ON PALESTINE-ISRAEL

Abstract

This research delves into the influential role of global media in shaping narratives
surrounding the Palestine-Israel conflict, investigating the intricate interplay of culture
and power dynamics. Titled "Masters of the Narrative," the study explores how major
international media outlets craft and convey narratives, with a focus on Al Jazeera, BBC,
and CNN. Grounded in Edward Said's "Orientalism," the research aims to unveil the
cultural nuances and power relations inherent in the portrayal of this longstanding
geopolitical conflict. Objectives: Examine Cultural Narratives: Analyze how cultural
narratives are constructed and communicated by Al Jazeera, BBC, and CNN in their
coverage of the Palestine-Israel conflict. Uncover Power Dynamics: Investigate the
manifestation of power relations within editorial decisions and narrative framing by these
global media giants. Evaluate Narrative Mastery: Assess the degree to which cultural
biases and power dynamics influence the editorial stance of Al Jazeera, BBC, and CNN in
the context of the conflict. Methodology: Utilizing a qualitative content analysis approach,
this research will scrutinize a diverse sample of articles, videos, and social media content
from the chosen outlets. Thematic analysis will be applied to identify recurring cultural
themes and power dynamics, allowing for a comparative examination across the media
landscape. Key Results: Anticipated findings include insights into how each outlet
masterfully constructs cultural narratives, an understanding of power dynamics
influencing editorial decisions, and an exploration of how user engagement further
shapes the narrative landscape. By unraveling the intricate dynamics of media influence,
this study contributes to a nuanced comprehension of the complex interplay between
culture and power in global media's representation of the Palestine-Israel conflict.