[1]
Zuliyono, T.P. and Sekarsari, L.A. 2025. Why Gen Z Loves Rucas: The Role of Self-Congruence, Brand Authenticity, and Brand Satisfaction in Building Brand Love. Oikonomia: Jurnal Manajemen. 21, 2 (Jul. 2025), 125–144. DOI:https://doi.org/10.47313/oikonomia.v21i2.3970.