GOFUR, A.; SHAFARIAH, H. Matters of the hearts: Unraveling the Brand Love-Purchase Intention Nexus through a Systematic Literature Review. Oikonomia: Jurnal Manajemen, [S. l.], v. 20, n. 2, p. 139–150, 2024. DOI: 10.47313/oikonomia.v20i2.3746. Disponível em: https://journal.unas.ac.id/oikonamia/article/view/3746. Acesso em: 18 jan. 2026.