ZULIYONO, T. P. .; SEKARSARI, L. A. . Why Gen Z Loves Rucas: The Role of Self-Congruence, Brand Authenticity, and Brand Satisfaction in Building Brand Love. Oikonomia: Jurnal Manajemen, [S. l.], v. 21, n. 2, p. 125–144, 2025. DOI: 10.47313/oikonomia.v21i2.3970. Disponível em: https://journal.unas.ac.id/oikonamia/article/view/3970. Acesso em: 18 jan. 2026.