PURNAWAN, L. .; ULFAH, U.; RISMANTO, C.; KRISNHA, W.A.N, A. .; SARI SIAHAAN, F.; SUTOMO, S. Driving Brand Evangelism through Social Media Marketing Activities and Experiential Marketing: The Roles of Customer-Based Brand Equity and Customer Engagement . Oikonomia: Jurnal Manajemen, [S. l.], v. 22, n. 2, p. 125–144, 2026. DOI: 10.47313/oikonomia.v22i2.4374. Disponível em: https://journal.unas.ac.id/oikonamia/article/view/4374. Acesso em: 14 oct. 2026.