Purnawan, Lesna, Ulfah Ulfah, Caesar Rismanto, Ayi Krisnha, W.A.N, Febri Sari Siahaan, and Sutomo Sutomo. 2026. “Driving Brand Evangelism through Social Media Marketing Activities and Experiential Marketing: The Roles of Customer-Based Brand Equity and Customer Engagement”. Oikonomia: Jurnal Manajemen 22 (2):125-44. https://doi.org/10.47313/oikonomia.v22i2.4374.