Oikonomia: Jurnal Manajemen

Is Burnout a Missing Link? Exploring the Relationship between Work-Life Balance and Job Satisfaction.

2024-12-24T22:32:58+07:00

Purpose This study investigated the relationship between work-life balance (WLB), burnout, and job satisfaction, examining the mediating role of burnout. The study aimed to understand how effective WLB contributes to reduced burnout and increased job satisfaction, using the Conservation of Resources (COR) theory as a framework. Methodology The methodology involved a sample of 146 employees from two companies in Jakarta, utilizing stratified proportionate random sampling. Using MacroPROCESS for SPSS model no 4 to analyze the hypoyheses. Findings The results demonstrate that a positive work-life balance significantly reduces burnout levels, which in turn enhances job satisfaction. Furthermore, the study reveals that burnout mediates the relationship between work-life balance and job satisfaction. Suggestion The findings suggest that organizations should prioritize strategies and initiatives that promote work-life balance to mitigate burnout and foster higher levels of job satisfaction among their employees.

Beyond The Wheel: Encouraging Public Transport Acceptance in Palembang with Green Strategic

2025-01-10T14:58:10+07:00

Purpose This study aims to evaluate green economy strategies to enhance the adoption of public transportation in Palembang and provide policy recommendations. In this research, green economy strategies focus on optimizing the use of public transportation to reduce carbon emissions, improve energy efficiency, and develop a more sustainable and environmentally friendly transportation system. Methodology The research employs a quantitative approach, utilizing regression analysis, correlation, and ANOVA, supported by interviews with policymakers. Findings The results reveal a significant relationship between green economy strategies and public transportation acceptance. However, no significant differences were observed for certain groups of employees. Suggestion The findings of this study advocate for strengthening public transportation policies based on green economy principles to enhance public transportation acceptance.

Bank Performance and Stock Returns: An Analysis of Conventional and Islamic Banks in Indonesia

2024-11-22T13:13:35+07:00

Purpose This research focuses on financial ratios and the differences between conventional and Islamic banks to understand their impact on stock returns. The purpose of this research is to identify the key factors causing affecting the stock price for banks listed on the Indonesia Stock Exchange (IDX) from 2018 to 2023.. Methodology This study uses a quantitative approach, analyzing data from 37 banks' annual reports (222 firm-year observations). The Generalized Method of Moments (GMM) using STATA 17 was applied to ensure accurate results. Findings Findings show that NPL and ROE negatively impact stock returns, while CAR and LDR have no influence. On the other hand, Islamic banks' liquidity management, measured by ROE and LDR showed a more positive effect on stock returns compared to conventional banks. Suggestion Future studies should consider including broader factors like economic conditions. This study's limitation lies in its focus on financial ratios without factoring in macroeconomic factors.

Atmosphere And Image: Key Drivers Of Sales At MDC Mart

2025-01-10T15:36:06+07:00

Purpose This study aims to analyze the influence of store atmosphere and brand image on consumer purchasing decisions at one of the grocery stores in Lampung. Methodology This study uses quantitative methods and primary data obtained through an online survey using Google Forms from store consumers. The sample size obtained was 66 consumers and customers of the MDC grocery store selected by convenience sampling as respondents. Structural Equation Model (SEM) facilitated by SmartPLS software version 3.0 was used to analyze the data in this study. Findings The study's results indicate that store atmosphere does not significantly affect purchasing decisions. At the same time, brand image has a positive and significant effect on purchasing decisions. Suggestion Stores should focus more resources on strengthening brand image through effective communication and positive brand experiences, as they have been shown to significantly affect purchasing decisions. Meanwhile, the store atmosphere strategy should be re-evaluated, and other factors that may be more relevant to consumers should be examined. more representative results and maintain quality to reinforce the brand image.

Navigating Consumer Happiness: The Impact of Product Quality, Service Standards, and Pricing in the E-commerce Landscape

2025-01-24T10:58:21+07:00

Purpose This study empirically proves the influence of product quality, excellent service and better and improved price perceptions will increase customer satisfaction. Methodology Selection of multivariate analysis design with quantitative cross sectional. Data collection from questionnaires announced to Perbanas students with convenience sampling techniques of 70 respondents who are active Tokopedia customers. Testing of this multivariate analysis model was selected with multiple regression assisted by the SPSS 26 application. Findings The results of the study indicate that the third independent variable has a positive and significant effect on consumer satisfaction. Product quality makes a major contribution to increasing customer satisfaction, excellent service quality provides a more comfortable shopping experience, and competitive prices are an important factor for satisfaction. Suggestions These findings provide insight for Tokopedia management in designing more effective strategies to increase customer satisfaction and loyalty, such as improving quality control of products sold. Thus, this study can be a reference for marketplace managers in developing more optimal marketing strategies to increase competitiveness in the e-commerce industry.

The Power of Digital Marketing Tools: Case study of PT Lifa Plasmet Indonesia

2025-01-16T14:47:34+07:00

Purpose The development of increasingly modern times makes all business activities use digital marketing to increase brand awareness of a business. PT Lifa Plasmet Indonesia is a company in the field of manufacturing plastic ID accessories and product customization decided to do digital marketing with sites, Facebook and Instagram social media, create Mailchimp, and create a trade account on the Tokopedia marketplace site. Methodology The research method used is descriptive qualitative with a data triangulation approach through interviews, observation and documentation. Findings The results in this study show an impressive positive impact in gaining public awareness about PT Lifa Plasmet Indonesia through websites or sites and social media. These results can be seen from the number of website visits, insights from Facebook and Instagram social media, as well as increased customer reviews and interactions on Google My Business. Suggestion It is hoped that the company will remain consistent in maintaining the content uploaded on social media and maximizing the increased exposure of PT Lifa Plasmet Indonesia