https://journal.unas.ac.id/oikonamia/issue/feed 2024-02-01T16:02:43+07:00 Santi Retno Sari editor.oikonomiajurnal@gmail.com Open Journal Systems <img src="/public/site/images/sretnosari9/home_oiko_.png" alt="" /> https://journal.unas.ac.id/oikonamia/article/view/2910 2024-02-01T16:02:43+07:00 Nabilla Diva Marshanda nabilladivam03@gmail.com Dewi Ayu Wulandari dewi.ayu@perbanas.ac.id

<p><strong><em><span>Purpose</span></em></strong><em><span> This research aims to analyze the influence of financial literacy, income, use of fintech, and materialism on the financial management of Generation X. </span></em><strong><em><span>Methodology</span></em></strong><em><span> of this research is quantitative research. The population in this study is Generation X who live in the Java Island region. The data used in this research is primary data by distributing questionnaires online using Google Forms. This research technique uses purposive sampling with the characteristics of Generation The sample in this study consisted of 115 respondents. </span></em><strong><em><span>Findings</span></em></strong><em><span> The results obtained are that financial literacy, income, and the use of fintech have a positive and significant effect on financial management, while income has a negative and significant effect on financial management. </span></em><strong><em><span>Suggestion</span></em></strong><em><span> for future researchers to add independent variables to strengthen the influence on the dependent variables and for Generation X they can improve aspects of variables whose values are still low.</span></em></p>

2024-02-01T00:00:00+07:00 Copyright (c) 2024 Nabilla Diva Marshanda, Dewi Ayu Wulandari https://journal.unas.ac.id/oikonamia/article/view/2988 2024-02-01T16:02:43+07:00 Hafsyah Yasmita yasmitahafsa@gmail.com Juliana Nasution juliananasution@uinsu.ac.id Budi Dharma budidharma@uinsu.ac.id

<p><em>The <strong>purpose</strong> of this study is to identify and evaluate how price and product quality influence customers' decision to buy costume jewelry from Rara Aksessories. Quantitative research <strong>methodology</strong>. A total of 100 Rara Aksessories customer respondents from the entire population who made more than 2 transactions online participated in this study using associative techniques. Information was collected through a questionnaire given to respondents and analyzed using multiple linear regression analysis methods in the IBM SPSS Statistic 27 program. The research findings show that price and quality simultaneously have a positive influence on imitation jewelry purchasing decisions at Rara Accessories. <strong>Suggestions</strong> Future researchers are expected to add other variables and other research stores/locations.</em></p>

2024-02-01T00:00:00+07:00 Copyright (c) 2024 Hafsyah Yasmita, Juliana Nasution, Budi Dharma