ANALISIS STRATEGI PENGEMBANGAN PARIWISATA DI BIDANG JASA PELAYANAN HOTEL ROOSSENO PLAZA JAKARTA DI MASA NEW NORMAL ERA

Authors

  • Ardi Mularsari Universitas Nasional

Abstract

The tourism sector is one of the important sectors for improving the regional economy. The emergence of the Corona Virus (Covid-19) outbreak in March 2020 in Indonesia caused the economic sector to experience a very drastic decline, one of which had an impact on the tourism sector in Jakarta. The return of the tourism sector in the New Normal Era must be carried out with careful and disciplined action. The hotel service industry that has implemented health regulations in its operations in the current New Normal Era is Hotel Roosseno Plaza. This study aims to determine the development strategy that has been carried out by Hotel Roosseno Plaza.

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