Tantangan dan Peluang Dakwah Hijau di Era Digital: Studi Kualitatif pada Komunitas Muslim
DOI:
https://doi.org/10.47313/jkik.v9i1.4198Abstract
Dakwah hijau merupakan pendekatan dakwah Islam yang menekankan pentingnya pelestarian lingkungan hidup sebagai bagian dari amanah khalifah fil-ardh. Di tengah percepatan era digital, komunitas Muslim milenial memiliki akses dan potensi besar dalam menyampaikan pesan-pesan ekologis berbasis nilai Islam. Penelitian ini bertujuan untuk mengeksplorasi tantangan dan peluang dakwah hijau dalam konteks media digital, dengan fokus pada komunitas Muslim milenial. Metode penelitian ini bersifat kualitatif deskriptif, menggunakan data sekunder berupa artikel ilmiah, laporan NGO, dokumentasi digital, dan hasil survei nasional. Temuan menunjukkan bahwa media digital memudahkan penyebaran pesan ekoteologis, namun menghadapi tantangan dalam bentuk misinformasi, keterbatasan literasi lingkungan, dan dominasi konten konsumtif. Di sisi lain, peluang muncul dalam bentuk jejaring komunitas online, kampanye sosial kreatif, dan dakwah berbasis visual. Studi ini merekomendasikan strategi dakwah yang lebih adaptif, kolaboratif, dan kontekstual dengan karakter generasi milenial digital.
Kata kunci: dakwah hijau; ekologi Islam; generasi digital; media digital; Muslim milenial
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