Masih Perlukah Menyewa Gedung Perkantoran? Faktor-Faktor yang Mempengaruhi Keputusan Sewa Gedung Perkantoran dalam Menavigasi Transformasi Bisnis
Keywords:
Kualitas Pelayanan, Harga, Lokasi, Promosi dan Keputusan SewaAbstract
Purpose This research aims to investigate the factors that influence office building rental decisions at Menara Astra in the context of the Covid-19 pandemic. The factors studied include service quality, price, location and promotion. Methodology The research method used was a quantitative descriptive approach using a questionnaire distributed to 125 tenants of the Menara Astra building. Multiple regression analysis with the help of the IBM SPSS tool was used to analyze the collected data. Findings The results of this research show that service quality and promotion have a positive and significant influence on office building rental decisions, while price has a negative and significant influence. However, location does not have a significant influence on rental decisions. Suggestion This research provides important insights for office building owners and managers in developing effective marketing strategies in containing the Covid-19 pandemic.
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