Oikonomia: Jurnal Manajemen

Research Article

• Driving Brand Evangelism through Social Media Marketing Activities and Experiential Marketing: The Roles of Customer-Based Brand Equity and Customer Engagement

  Lesna Purnawan, Ulfah Ulfah, Caesar Rismanto, Ayi Krisnha, W.A.N, Febri Sari Siahaan, Sutomo Sutomo

  125-144

  • PDF (English)