The Influence of Financial Literacy, Risk Preferences, and Social Media Influencers on Investment Interests of the Millennial Generation

Authors

  • Novita Ayu Safitri Economic and Business Faculty, Nahdlatul Ulama Islamic University of Jepara, Indonesia
  • Purwo Adi Wibowo Economic and Business Faculty, Nahdlatul Ulama Islamic University of Jepara, Indonesia

DOI:

https://doi.org/10.47313/oikonomia.v21i2.4027

Keywords:

Financial Literacy, Risk Preferences, Social Media Influencers, Investment Interests of the Millennial Generation

Abstract

Purpose The purpose of this research is to find out how the influence given by financial literacy, risk preferences and social media influencers on millennial generation investment interest in IPNU & IPPNU members at the Bangsri District Level. Methodology, this research is a type of quantitative research (Primary Data), where the data is obtained from a questionnaire distributed via Google Form. IPNU & IPPNU members at the Bangsri District Level with a total of 1,500 people constitute the research population. To determine the sample, purposive sampling technique was used which then resulted in a sample of 106 respondents. The data obtained were then analyzed using the multiple linear regression analysis method using the help of the IBM SPSS Statistic 25 program. Findings, The findings obtained from this study indicate a significant positive effect of financial literacy and social media influencers on millennial generation investment interest. Meanwhile, risk preference does not show its influence on millennials' investment interest. Suggestions before investing investors must understand the financial basis they have and the risks of investing.

Author Biographies

Novita Ayu Safitri, Economic and Business Faculty, Nahdlatul Ulama Islamic University of Jepara, Indonesia

Novita Ayu Safitri is a student at the Management Study Program, Faculty of Economics and Business, Nahdlatul Ulama Islamic University Jepara. The focus of his studies and research interests are in the field of financial management and is active in academic activities.

Purwo Adi Wibowo, Economic and Business Faculty, Nahdlatul Ulama Islamic University of Jepara, Indonesia

Mr. Purwo Adi Wibowo, S.E., M.Sc is a lecturer at the Nahdlatul Ulama Jepara Islamic University, Faculty of Economics and Business and also the holder of UNISNU Press (Empowerment of the Academic Community).

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Published

2025-07-30

How to Cite

Safitri, N. A., & Wibowo, P. . A. . (2025). The Influence of Financial Literacy, Risk Preferences, and Social Media Influencers on Investment Interests of the Millennial Generation. Oikonomia: Jurnal Manajemen, 21(2), 109–124. https://doi.org/10.47313/oikonomia.v21i2.4027

Issue

Vol. 21 No. 2 (2025): Oikonomia: Jurnal Manajemen

Section

Research Article

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Copyright (c) 2025 Novita Ayu Safitri, Purwo Adi Wibowo

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