Vol. 22 No. 2 (2026): Oikonomia: Jurnal Manajemen

Published: 2026-08-29

Research Article

Driving Brand Evangelism through Social Media Marketing Activities and Experiential Marketing: The Roles of Customer-Based Brand Equity and Customer Engagement

Lesna Purnawan, Ulfah Ulfah, Caesar Rismanto, Ayi Krisnha, W.A.N, Febri Sari Siahaan, Sutomo Sutomo

125-144
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