Healing Practices as a Lifestyle Trend among Young People in Mataram City

Abstrak

The development of social media has shifted the meaning of healing among young people from a process of psychological recovery to a lifestyle trend. This phenomenon is evident among young people in Mataram City, where healing is interpreted through various recreational, consumption-based, and leisure activities. This study aims to analyze the culture of healing as a lifestyle trend among young people in Mataram City using Mike Featherstone's consumer culture perspective. This study employed a qualitative method with a phenomenological approach through observation, in-depth interviews, and documentation. The findings reveal that healing practices are manifested in three main forms: location consumption, object consumption, and activities. These practices are influenced by internal factors, including the need to relieve stress, seek entertainment, maintain physical health, and engage in self-reward, as well as external factors such as social media and peer influence. Healing practices have positive impacts, including stress reduction, improved physical health, and better financial management, but they also contribute to consumerist behavior, Fear of Missing Out (FOMO), social media hyperreality, and hedonistic tendencies. The findings indicate that healing has evolved into a form of symbolic consumption through which young people construct their identity, self-image, and social existence.

Keywords: Healing Practices; Lifestyle Trend; Young People; Consumer Culture; Social Media