A Business Proposal: Analisis Simulacra Romantisme Drama Korea
DOI:
https://doi.org/10.47313/jib.v43i2.1819Keywords:
romantisme, simulacra, drama korea, cinema, web series.Abstract
The Hallyu phenomenon is a Korean Wave phenomenon created due to the increasingly sophisticated mass media technology. Hallyu influences global civilization with various mass media products, including a Korean drama series with the theme of romance. The romance promoted in this Korean drama cannot be separated from what Jean Baudrillard calls Simulacra (false reality), which will later become a hyperreality when the pseudo-reality is believed to be more accurate than reality itself. The Korean drama series 'A Business Proposal' is an example of a drama that presents a form of utopian romance (pseudo-romantic). The concept of romanticism is built to give rise to a new concept of romanticism that is very different from the reality of romanticism. A Business Proposal presents a new concept of romanticism with an image as an ideal figure, aspects of romantic nature, hierarchical aspects of romanticism, aspects of romantic absurdity, and motivational aspects of romanticism. This study focuses on the analysis of the Korean drama A Business Proposal which was released in February 2022, in the perspective of Jean Baudrillard's Simulacra Theory, especially on the concept of romanticism or romantic relationships. The results show that the Korean drama A Business Proposal, wrapped in the main theme of romance, presents various kinds of utopian realities so that it can be said to be a drama full of avalanches of romantic Simulacra that creates a utopian romance.
Fenomena Hallyu merupakan fenomena Gelombang Korea yang tercipta karena makin canggihnya teknologi media massa. Hallyu memengaruhi peradaban global dengan berbagai macam produk media massa, termasuk salah satunya serial drama Korea dengan mengusung tema romantisme. Romantisme yang diusung dalam drama Korea ini, tidak bisa lepas dari apa yang disebut oleh Jean Baudrillard sebagai Simulacra (realitas semu) yang kelak akan menjadi sebuah hiperrealita ketika realitas semu itu diyakini menjadi lebih riil daripada realita itu sendiri. Serial drama Korea A Business Proposal menjadi salah satu contoh drama yang menyajikan bentuk romantisme utopis (romantisme semu). Konsep romantisme dibangun sedemikian rupa sehingga memunculkan konsep romantisme yang baru yang berbeda jauh dengan realita romantisme. A Business Proposal, menyajikan konsep baru romantisme dengan citra sebagai figur ideal, aspek naturalitas romantisme, aspek hirarkis romantisme, aspek absurditas romantisme serta aspek motivasional romantisme. Penelitian ini menfokuskan pada analisa drama Korea A Business Proposal yang dirilis pada bulan Februari 2022, dalam perspektif Teori Simulacra Jean Baudrillard terutama pada konsep romantisme atau hubungan romantis. Hasil penelitian menunjukkan, drama Korea A Business Proposal dengan dibalut tema pokok romantisme, menyuguhkan berbagai macam realita utopis sehingga dapat dikatakan sebagai drama yang penuh dengan longsoran Simulacra romantisme yang menciptakan sebuah romantisme utopis.
References
Anderson, J. W. (2016). Sternberg’s Triangular Theory of Love. Wiley Online Library. https://doi.org/https://doi.org/10.1002/9781119085621.wbefs058.
Bandasak, J. (2021). Romantic Love as a Love Story. Love and Friendship Across Cultures, 167–178. https://doi.org/10.1007/978-981-33-4834-9_12.
Baudrillard, J. (1994). Simulacra and simulation. Michigan: University of Michigan. Retrieved from https://books.google.co.id/books?hl=id&lr= &id= 9Z9 bi HaoLZIC&oi=fnd&pg=PA1&dq=jean+baudrillard+simulacra&ots=3OUdb2ezjZ&sig=Rp8w88X0jNsrkGAiwtwwWaj62UE&redir_esc=y#v=onepage&q=jean baudrillard simulacra&f=false.
Baudrillard, J. (2019). Simulacra and Simulations (1981). In Crime and Media: A Reader (pp. 69–85). Taylor and Francis. https://doi.org/ 10.4324 / 9780367809195-8/SIMULACRA-SIMULATIONS-1981-JEAN-BAUDRILLARD.
Cacciatore, R., Korteniemi-Poikela, E., & Kaltiala, R. (2019). The Steps of Sexuality—A Developmental, Emotion-Focused, Child-Centered Model of Sexual Development and Sexuality Education from Birth to Adulthood. International Journal of Sexual Health, 31(3), 319–338. https://doi.org/10.1080/19317611.2019.1645783.
Daniels, K., Wilkinson, I. F., Young, L., & Lu, S. (Qiang). (2020). Extreme brand love: measuring and modelling the intensity of sports team love. European Journal of Marketing, 54(9), 2195–2221. https://doi.org/10.1108/EJM-12-2018-0878/FULL/XML.
Delliana, A. S., & Wook, A. M. W. (2020). Bigo Live: Ethical Degradation in Communication (A Critical Study of Communication in a Computer- Mediated Communication Perspective). 439(Ticash 2019), 83–88. https://doi.org/10.2991/assehr.k.200515.015.
Dwi, D., Setyawati, A., Retnowati, H., & Nugraha, W. M. (2021). A Hyperreality Study on the Game Pamali: The White Lady (2018). Proceedings of the 4th International Conference on Arts and Arts Education (ICAAE 2020), 552, 268–272. https://doi.org/10.2991/ASSEHR.K.210602.053.
Furman, W., Brown, B. B., & Feiring, C. (1999). The development of romantic relationships in adolescence. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9781316182185.
Goodboy, A. K., Dillow, M. R., Knoster, K. C., & Howard, H. A. (2021). Relational turbulence from the COVID-19 pandemic: Within-subjects mediation by romantic partner interdependence: Journal of Social and Personal Relationships, 38(6), 1800–1818. https://doi.org/10.1177/ 02654075 2110 00135.
Hettich, K. (2021). Rethinking Romance. In Media and Genre (pp. 209–227). Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-69866-9_8.
Huntington, C., Stanley, S. M., Doss, B. D., & Rhoades, G. K. (2021). Happy, Healthy, and Wedded? How the Transition to Marriage Affects Mental and Physical Health. Journal of Family Psychology, 36(4), 608–617. https://doi.org/10.1037/FAM0000913.
Jin, D. Y. (2018). An Analysis of the Korean Wave as Transnational Popular Culture: North American Youth Engage Through Social Media as TV Becomes Obsolete. International Journal of Communication, 12. Retrieved from https://ijoc.org/index.php/ijoc/article/view/7973.
Ju, H. (2018). The Korean Wave and Korean Dramas. Oxford Research Encyclopedia of Communication. https://doi.org/10.1093/ACREFORE/ 9780190228613.013.715.
Ju, H., & Lee, S. (2015). The Korean Wave and Asian Americans: the ethnic meanings of transnational Korean pop culture in the USA. Continuum, Journal of Media & Cultural Studies, 29(3), 323–338. https://doi.org/ 10.1080/10304312.2014.986059.
Lee, M. J. (2020). Transnational Intimacies: Korean Television Dramas, Romance, Erotics, and Race (University Of California). University Of California. Retrieved from https://www.proquest.com/openview/ a7419aa70a44 968 38201ba9d51c45ce7 /1?pq-origsite=gscholar&cbl= 18750&diss=y.
Malik, R. S. (2018). Educational Challenges In 21st Century And Sustainable Development. Journal of Sustainable Development Education and Research, 2(1), 9–20. https://doi.org/10.17509/JSDER.V2I1.12266.
Malik, S. I. (2019). The Korean Wave (Hallyu) and Its Cultural Translation by Fans in Qatar. International Journal of Communication, 13. Retrieved from https://ijoc.org/index.php/ijoc/article/view/9591.
Marvela. (2022). Business Proposal Tamat, Raih Rating Tertinggi dan Tetap Puncaki Netflix Top 10. Tempo.Co. Retrieved from https:// seleb. tempo. co/read/1579116/business-proposal-tamat-raih-rating-tertinggi-dan-tetap-puncaki-netflix-top-10.
Menise, T. (2019). Fairy tales between transformation and repetition. Sign Systems Studies, 47(3), 343–354. https://doi.org/10.2/JQUERY.MIN.JS.
Michelson, A. (2021). The politics of happily-ever-after: romance genre fiction as aesthetic public sphere. American Journal of Cultural Sociology 2021 9:2, 9(2), 177–210. https://doi.org/10.1057/S41290-020-00126-7.
Min, W., Jin, D. Y., & Han, B. (2018). Transcultural fandom of the Korean Wave in Latin America: through the lens of cultural intimacy and affinity space: Media, Culture & Society, 41(5), 604–619. https://doi.org/ 10.1177/0163443718799403.
Mustafha, N., & Razak, F. H. A. (2020). Cultural diplomacy in Korean drama descendants of the sun. Journal of Media and Information Warfare (JMIW), 13(1), 1–49. Retrieved from https://ir.uitm.edu.my/id/eprint/42584/.
Pagis, M. (2020). Inhabiting the Self-Work Romantic Utopia: Positive Psychology, Life Coaching, and the Challenge of Self-Fulfillment at Work: Work and Occupations, 48(1), 40–69. https://doi.org/10.1177/0730888420911683.
Park Seon-ho, Sul-hee, H., & Bo-hui, H. (2022). Watch Business Proposal. Netflix. Retrieved from https://www.netflix.com/id-en/title/81509440.
Patra, I. (2021). To Immerse is to Escape: Analyzing the Power of Simulacra and Simulation in Ernest Cline’s Ready Player One and Ready Player Two. Ilkogretim Online - Elementary Education Online, 20(1), 1658–1671. https://doi.org/10.17051/ilkonline.2021.01.174.
Pha, M. L., & Lhe, P. Q. (2022). The Point of View of Spreading the Culture and Habits of Young People through Korean Drama Films. Journal of Asian Multicultural Research for Social Sciences Study, 3(1), 7–14. https://doi.org/10.47616/JAMRSSS.V3I1.225.
Pietromonaco, P. R., & Overall, N. C. (2020). Applying relationship science to evaluate how the COVID-19 pandemic may impact couples’ relationships. American Psychologist, 76(3). https://doi.org/http://dx.doi.org/ 10.1037/ amp0000714.
Pietromonaco, P. R., & Overall, N. C. (2021). Applying relationship science to evaluate how the COVID-19 pandemic may impact couples’ relationships. American Psychologist, 76(3), 438–450. https://doi.org/10.1037/ AMP0000714.
Ryoo, W., & Jin, D. Y. (2018). Cultural politics in the South Korean cultural industries: confrontations between state-developmentalism and neoliberalism. International Journal of Cultural Policy, 26(1), 31–45. https://doi.org/10.1080/10286632.2018.1429422.
Sternberg, R. J. (2016). Love as a Story. Journal of Social and Personal Relationships, 12(4), 541–546. https://doi.org/10.1177/0265407595124007.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. In Metode Penelitian Kuantitatif, Kualitatif dan R&D (p. 42). Bandung: PT Alfabet.
Sung, S.-Y. (2011). Connecting East Asians in Europe: The Power of Korean Popular Culture. In Politics, Economy and Society (pp. 257–273). Brill. https://doi.org/https://doi.org/10.1163/9789004219359_014.
TenHouten, W. D. (2019). Alienation and Emotion: Hegel versus Sentimentalism and Romanticism. Review of European Studies, 11. Retrieved from https://heinonline.org/HOL/Page?handle=hein.journals/rveurost11&id=334&div=&collection=.
Thomas, T. T., Carnelley, K. B., & Claire M. Hart. (2022). Phubbing in romantic relationships and retaliation: A daily diary study. Computers in Human Behavior, 107398. https://doi.org/10.1016/J.CHB.2022.107398.
Thomas, T. T., Carnelley, K. B., & Hart, C. M. (2022). Phubbing in romantic relationships and retaliation: A daily diary study. Computers in Human Behavior, 137, 107398. https://doi.org/10.1016/J.CHB.2022.107398.
Yon, J. H., & Kim, E. (2019). Taking “Bottom-Up” Seriously in Governance: The Case of the Local Governance Network Supporting Settlements of North Korean Refugees in South Korea. Asian Perspective, 43(1), 69–93. https://doi.org/10.1353/APR.2019.0002.
