STRATEGI PERUSAHAAN MULTINASIONAL DI ERA GLOBALISASI  (STUDI KASUS GLOKALISASI DALAM EKSPANSI “INDOMIE” KE PASAR TIMUR TENGAH DAN AFRIKA)

Hartanto Hartanto

doi:10.47313/pjsh.v3i1.400

Authors

Hartanto Hartanto Fakultas Ilmu Sosial dan Ekonomi Universitas Respati Yogyakarta Jl. Laksda Adisucipto Km. 6,3, Depok, Sleman, Yogyakarta 55281

DOI:

https://doi.org/10.47313/pjsh.v3i1.400

Abstract

Abstract

Globalization is characterized by the depletion of the boundaries of economic activities between countries and regions. Economic activities becomes a unified process and involves many countries with different values and cultures. Glocalization appears to respond to this in the presence of a global product with a local context. Indomie as an industrial product is a clear evidence of glocalization in globalization, when something globalize then something should be localized. Globalization and glocalization are like two sides in a single coin.

Keywords: Globalization, glocalization, Indomie

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